5 Money Trends for 2015

5 Money Trends for 2015

With 2015 in full swing, we look at new technologies and trends in the finance industry that could have a huge impact on 2015. With the increase in use of smart devices like smart phones and wearables, it is becoming easier and more convenient for us to make online, digital transactions.

1. Mobile Payments more popular:

SnapScan mobile app from Standard Bank and Apple Pay are paving the way for quick, digital transactions when in your favorite store. These types of mobile payment systems are fast becoming the norm due to their convenience, speed and ease of use. Brands such as Uber have seen huge growth worldwide in a very short time span which indicates that tech companies around the world are driving mobile payment growth.

A recent survey, by hosting and cloud services company Rackspace, showed that one out of five respondents felt that mobile devices have increased their likelihood of making impulse purchases. 71% of this respondent group felt that the increased likelihood of impulse spending was due to the ease of use offered by mobile payment systems.
 

2. Online Shopping Boom:

With the recent merge of Kalahari.com and takealot.com and the increase of smart phone usage, more South Africans are joining the ranks of online shoppers. Avoiding long queues, saving time and taking advantage of online specials and deals are some of the reasons this sector of retail has seen such positive growth recently which will carry into 2015 and beyond.
 

3. More money in your pocket:

With the almost relentless fall of world oil prices, we can expect this decline to have a knock on effect on food prices and other fast moving consumer goods. Another positive is that slowing down of the inflation rates also negates the Reserve Banks need to hike interest rates. All of the above should lead to more disposable income for the average person.

Having this ‘extra’ money does not mean that we should make lavish purchases of luxury goods, but rather put the additional money away for a rainy day. A recent wonga.com survey conducted in 2014 showed that only 31% of respondents indicated that they have a separate savings account.
 

4. Increase in first-time home ownership:

After the economic meltdown in 2008 consumer spending fell drastically. In 2014, long term investments in the property market in South Africa have made a positive comeback, particularly amongst first time homeowners.

High rental costs and low interest rates are encouraging people to take the plunge and are purchasing their first home. Ooba, the South African bond originator, noted in a 2014 report that 52% of all new home loans were to first time buyers.
 

5. Tighter online security targeting financial fraud:

Online fraud and financial scams have proved to be a thorn in the side of many e-commerce sites and financial institutions. In 2015, expect to see new security measures and payment authentication in South Africa due to the upcoming implementation of the protection of personal information act.

Globally, 2015 will see a rise in new authentication measures such as fingerprint scanning in order to curb cyber crooks from accessing sensitive data. Even with new encryption technologies and biometric authentication, we still need to be vigilant against hacking, phishing emails and malware.